Harley-Davidson's V-Rod

Harley V-Rod: Now that's a manly motorcycle name. Or Honda Goldwing, or a Harley Dyna, Softtail, or Sportster. They aren't trying too hard. They are good, solid--even iconic--motorcycle names.

So why am I talking about motorcycle names? I hope to inspire the South Asian marketing and development departments of Honda and Yamaha. Driving in South Asia is extremely exciting. The roads are as narrow as sidewalks in the U.S. If there are rules, no one obeys them, and the greatest game played on the road is "how many vehicles can we fit into one lane." These are prime conditions for motorcycles, and because of this, they far outnumber cars.

So what's the problem? The newest motorcycle names coming out these days sound like great names for little girl bicycles, you know the ones with the pink tassels falling from the handlebars. So let me share some of these names with you. Honda has a few sporty new bikes out like the Glamour, the Splendor, the Passion, and the Karizma. I mean, seriously. Who wants to say "I ride a Glamour." These are all bikes marketed towards 20-30 year old men, and it works since there are thousands of these here. Yamaha isn't much better. They have the Alba (What like Jessica Alba?). They also have the Libero. Honda definitely takes the cake with the Honda Unicorn! Unicorn!?!

It sounds pretty manly to say, "Yeah, I think I am going to take the ol' V-Rod out for a ride." You sound like an eight-year-old girl to say, "I think I am going to take my Unicorn out for ride."

If you are listening to me, marketing departments, remember that if all else fails, keep it simple and follow Yamaha US's lead. Just name bikes things like the R1 and the R6; not amazing names, but at least they don't sound like you are riding off to a tea party with stuffed animals.